No? I'm sure you have. You just don't remember. Well, I'm going to remind you. Keep it simple stupid - KISS. Do you over think things? You work? Your life?
A resounding YES.
Then learn to KISS.
NO, not the passionate kind that you get after a drunken night of dancing your ass off on table tops. Who do you think I am? Wait... but, I digress.
I'm talking about simplifying your work and life. I've been going over this with my team over at Bartles & Associates. Because we are in marketing and branding and always thinking about creative ideas that reach target consumers. Our job is to over think. But then it overruns into our processes and EVERYTHING we do. And all of a sudden clients have marketing plans that are 125 pages long. Then, we have to give ourselves a swift kick in the ass and snap out of it.
I was reminded of this recently while working on a marketing committee for a project. The team leader sent us all an email with the marketing plan attached and it was 1 page. Let me say that again, ONE page. It was so simple but told me exactly what we are going to do and when. And that's all I need.
What a fucking novel concept! Tell people what to do and when to do it.
Why didn't I think of that?
Marketing plans (or business plans for that matter) don't have to be a million pages long to communicate what you mean. Just tell people what you are going to do and when you are going to do it. Then, do it - mean what you say and say what you mean. But that's another post for another day.
(WARNING! Shameless plug coming.)
How would you like a 1 page plan? That would be awesome wouldn't it? Just keep your eyes out (that's 2 eyes like my name, not just one) for my new Mad Lib Business Plan. It's going to be a 'fill in the blank' kinda business plan that is short, to the point and will tell you what to do and when to do it. It is going to give you a few options to build a 1 page plan or you will be able to create a more extensive version to give you a little more direction if you need it.
So start KISS-ing your work. Or your life. Or both. Ahhhh! The simple bliss of simplicity. How freeing?
If you like this post then please share it with your friends and sign up for my FREE Marketing Junkie Guide Schwag. It is the essentials in putting together your marketing plan and giving you some of the tips and tricks I use everyday to keep your life... wait for it... SIMPLE!
Until next time, your worth it and align your business with your inner rockstar.