In August, my BFF (and awesome account executive over at B&A), Jenn, came to Chucktown (Charleston for those that don't know) for what she probably thought was a nice, relaxing va-cay at the beach. Yeah, that didn't happen. We burned the candle at both ends.
We worked really hard. Seriously!
We really did work because when you own a business it never stops. We played really hard too though. But for us, if work and play aren't the same thing then we don't want anything to do with it.
Don't you agree?
It was great to have her in Charleston for a number of reasons but we've had a bit of a rough summer at B&A with some changes going on. So we both really needed to do the work and the relaxation thing. And the laughter. We needed to laugh A LOT! Laughter really is the best medicine.
In the 6 days of eating and drinking and laughing and gallivanting we talked a lot about what the business is and does and wants to be. My goal with it has been, and always will be, to help people. Not necessarily businesses but people who work in or run businesses. In additional to helping people, I want to create my own lifestyle. I want my work in the world to fit around the lifestyle I want, not my lifestyle having to fit around my 'job'.
Jenn coming to visit was a perfect example of the lifestyle business model that I'm trying to create.
- We had a leadership meeting... On a boat... Watching dolphins and dipping our toes in the water (thanks Concentric! I hope we can use your boat again for something). Why can't all leadership meetings be on a boat?
- We had a Champagne Thursday meeting with one of our favorite clients Verve Media and worked out a new marketing plan. Why can't all business meetings involve cheap champagne?
- We talked over our strategies and to-do lists over Lavender Martinis at Cypress. Why can't you talk over strategic ideas and innovations over martinis or your cocktail of choice? (We are equal alcohol drinkers around here)
Speaking of strategy work, I'm changing my firm's business model a bit. I'm still going to do the great consulting work that I love for our awesome clients but I'm are going to start working smarter rather than harder. I'm a big believer that to be successful you have to be scalable and monetizable. So I'm looking at and developing products and services that accomplish both in conjunction with my goal of helping people. I'm definitely not giving up the Champagne Thursday lifestyle but using that as the catalyst to be better at what I do. This is just the next extension of the lifestyle business model and you'll see it happening over the next 6 months.
I'm not doing this big re-brand/launch thing (I'm kinda over all that). Its more of a refining process of what I currently do and making it easier and more accessible to you. This is a philosophy I have had for a long time and have been working with clients and I think now is the time to 'put my money where my mouth is' and do it for us. You'll like it. I promise!