How many times have your bought into the hype + spent lots of money for an online business course in hopes that it’s the magic pill that will flood you with clients that you want to work with? Only to find the big lofty promises… empty. The content is good, but a bit vague telling you to 'ask your people questions.' But none of them tell you what to ask or how to ask it or where to ask it. And if you do figure that part out, what does it all mean? Successful businesses like Apple, Ikea + Dyson all intimately understand their customers' deepest + darkest desires to create products + marketing that solve their customers’ problems. But how do you, the entrepreneur of many hats, take a "big business" concept and do it on your own affordably? 



Best. Followers. Ever! Get some tonight.

I spent 15 years in consumer behavior research learning how to understand people and why they do what they do. I then spent the next 10 years running my own show. Every time I meet with a new client at the newest, hip coffee shop in town I started the conversation with, ‘who do you work with?’ I’ll venture to say that 9 times out of 10 the person on the other side of the table sipping her expensive non-fat, sugar-free, soy latte will say, "Everyone! I can help everybody!” You’ve don’t it, haven’t you? It’s a hard conversation to say, you’re not going to make it in the sea of sameness + you have to niche. You don’t want to hear that. You want to help everyone {picture jazz hands and all here}!

While I appreciate your passion + enthusiasm, I can’t help you with everyone. But, I can help you with that ‘I feel like we’ve known each other forever’ ideal person. The people who are your ideal clients.

I experienced it myself, I’ve seen my clients get light bulbs over their heads + I’ve heard countless business gurus say that intimately understanding your ideal clients and only working with the best fit for you was the tipping point in their businesses. It’s a delicate formula, figuring out the dance between what you love to do, who you LOVE to do it with + how to get in front of their eyeballs.



Stalker is research driven, which isn't as daunting as one might think, but it provides a lot of much needed data. Don't you love to people watch? Don’t lie, we have all looked at The People of Walmart or Humans of NY at least once in our lives. But that picture, the clothes, the caption, is all rich with information that you can use! People's behaviors, actions, posts, pictures all of this gives you bits + pieces to understand why people do what they do and buy what they buy - psychology 101 meets marketing communications.

In this 6 part course to develop your ideal customer profiles we’ll:

  • evaluate what you think you know
  • develop questions for your suspects' interviews
  • hone in on your people watching skills
  • bring out that private detective in you to better understand your peeps
  • put all that information into a nice, neat, little package that you can use everyday
  • learn how to take that information + create marketing strategies that will get your tribe banging down your door to work with you

You’ll begin to understand the science behind why people do what they do because there’s a little stalker in all of us.


Register now and take your marketing up a notch because you know exactly who you want to work with and how to get your message to them that will convert into dolla, dolla bills ya'll.


Meet the Head Creeper

I’ve worked for companies that paid me big salaries to create + implement systems, processes + marketing that work efficiently. Then I worked myself right out of a job and they were paying my big salary to scroll through Facebook and read celebrity gossip most of the day.

I know that people go into business because they do something amazing + that isn’t necessarily running a business. I work with entrepreneurs + small businesses to take everyday business-y tasks and turn them into results-driven brand stories + marketing strategies grounding in understanding their ‘love of my life’ clients. Business transparency is sexy. I call this Operations Marketing + Customer Understanding. It’s the art of perfecting your business operations to create authentic branding & marketing messages that attract the right customer.

I’ve worked with businesses at every stage of growth. From start-up funding mode to multi-million dollar enterprises with budgets larger than my house cost. I’ve seen + experienced the struggles and successes. I’ve heard + said it a billion times, it shouldn’t be this hard. It’s not. We just over complicate it all to make ourselves busy. Busy is not the goal here. Work smarter, not harder is my philosophy.



  • I'm an entrepreneur and think I know my clients very well, how will this course help me?
    This program digs into the tasks + tactics of surveying people and gathering facts that put together a narrated story of your ideal clients. I find that many people guess + assume at knowing their clients well and this program teaches how to research them so that your assumptions are based in facts.
  • How does this course differ from all those other business guru courses?
    While hypothesis, theories + strategies are great to learn, we still have to do. This course gives you a step-by-step guide on how to conduct research + then turn that into an actionable strategy.
  • How will this course meet my current needs/challenges?
    Your problem is that you hate marketing + feel like no matter what you do, it just doesn’t work. That’s because you are creating marketing for yourself. You are not selling to yourself. You are selling to someone else by knowing who they are what frustrates them, you can create marketing that resonates + converts.
  • Do you offer 1:1 consulting or coaching outside of this course?
    Currently, I am offering limited consulting slots. If you are interested in working with me directly, contact me personally.
  • How do we communicate in this course? 
    This is a DIY course where you go at your own pace. No Facebook Group, no online community, no awkward online networking. If you have a question you can email me {I red every email personally} or hit me up on Instagram.
  • How much does this course cost?
    Flat rate of $197 for everything.


Register now and design your marketing that attracts your perfect clients.