Fractional CEO/CMO
I know this is a business jargon term so let me explain. A Fractional CEO/CMO is someone that works in and on your business to help you create your strategy and then see it through implementation to sustainability. Essentially it is a retainer service. How this is structured depends on your goals. But regardless of how it is set up, it is high-touch, hands-on, get-in-the-weeds work.
Every business needs a finder, minder, and grinder. The finder is the business development/sales person that finds the work. The minder is the strategic thinker that keeps all the moving pieces working. And the grinder is the one who does the actual work. In my experience, it’s hard to be all three.
With this retainer, I’m your minder. I touch everything that encompasses the business from marketing strategy to systems to accounting. I work with the top line P+L (Profit and Loss Statement) which are revenue-generating activities like marketing and product development. And then the bottom line things, like finding efficiencies and cutting expenses without jeopardizing the quality of the product + brand.
This one isn’t for the faint of heart. It’s a commitment. For both of us. If this is something you are interested in learning more about fill out the application and we’ll schedule a meeting to see what it could all look like.