My Vision…

Relief + Success + Freedom

I hate small talk. So let’s dive right in. Taurus sun, Leo moon, Cancer rising. I don’t need a lot but what I do have has to be luxurious. My idea of camping is staying at a Holiday Day Inn. I might move slowly but trust me when I say I’ve weighed all my options and analyzed all the angles, I have. My parents would say that I’m stubborn because once I’ve made up my mind it’s hard to change it. I’m fiercely loyal. I live in my head a lot, which is not always a good thing. My superpower is listening, especially to the things you’re not saying. My core desired feelings are visibility, luxury, accomplishment, freedom, passion, and purpose.

How it all started

In 2008 I was the Business Manager for a small marketing research firm. The world was beginning to unravel and the housing bubble was just about to burst. The partners came to me with the question, "We see what’s coming. You're the MBA here, what should we do?" Their biggest expense was people and the next was rent and there wasn't anything we could do about rent unless we were filing bankruptcy. So they decided to let people go but I was not one of them. I pitched them my idea for a company and they said, "That's a great idea, we'll be your first client." And they are still my client today, 17 years later.

Then in 2016 on my 39th birthday, I found myself in the hospital for 2 weeks with a ruptured appendix. Up to that point, I had done all the things I was supposed to do and was “highly successful” because I was so busy. But with one trip to Urgent Care for “food poisoning” I had to cancel everything in my life. I did nothing but lay in a hospital bed for 2 weeks watching Fixer-Upper on HGTV. But you know what? I made as much money that month as I did the month before hustlin’ my ass off. Honestly, all I had really accomplished was creating busy work for myself.

Since then I have become a CEO of Simplicity. It’s my philosophy and framework that I’ve developed over the years that helps me inventory what needs to get done, identify what’s driving my behaviors, get perspective on the reality of what’s happening, prioritize what’s actually important, and streamline the process to accomplish what I want.

My Values

  • Giving grace, hearing what you say, and holding judgment-free space so you can dream big.

  • As you define it, not what society tells you it should be.

  • Business isn’t hard, we make it hard.

  • That positions you in your zone of genius, encourages mastery, and holds a standard of quality.

  • From overwhelm to do the things you want to do in your business without constraint.

Credentials + Accomplishments

If the conference table is a hexagon I've sat at every side... operations, marketing, branding, IT, accounting, HR, you name it, I've worked in it. It's made me a well-rounded Business Manager. I understand big-thinking corporate strategies + concepts and can break them down into simple actionable plans.

Also, I have a fancy-schmancy MBA from The Citadel. It took me 4 years while working full time and I worked my ass off. But it took me to great places and I made a ton of amazing friends who I still work with today.

It’s nice to get recognized for cool things I’ve done. But all of these things weren’t just given to me, I put in the time and worked for them.

All this has led me to my work today - serving as Business Manager + Strategist for companies and helping them make their customers wanna pop bottles all day long.

Where you can find me

  • Sometimes I say smart things. Not to worry, I'll have a blonde moment shortly. It's called balance. If you want to check out some of the smart things I've said then check out some of my best interviews.

  • I’ve been dancing since I was a kid in ballet. Today, I dance in class at the gym. This is my non-negotiable self-care. I broke my foot and couldn’t dance for 8 weeks and I thought I would go insane. Join me anytime! I’d love to dance with you.

  • I’ve always loved collecting jewelry and worked my way through college in the fine jewelry department at JCPenny. I’m studying how to be a bench jeweler to supplement my expensive hobby. You never know, if you work with me you just might get a special piece.