Dirty Little Secrets: I've had Enough with internet Searching
I HATE the Google!
There! I said it. And it feels sooooo good to get it off my chest.
I can't stand researching or looking up information. Your mouth just dropped open, didn't it? You are probably thinking... "You do know you are in the marketing biz, right?" "Research is your job."
Yeah! Yeah! Yeah! Bite me! I still hate the Google.
Every time I ask a question... "Well did you Google it?" Noooo! That's why I asked the question. GEEZ!!!
Why does everyone love the Google? Our world depends on THE. GOOGLE. It is a verb in the dictionary for crying out loud!
goo·gle
verb, often capitalized \ˈgü-gəl\
goo·gledgoo·gling
transitive verb
: to use the Google search engine to obtain information about (as a person) on the World Wide Web
Is this what life has succumbed to? THE! GOOGLE!
I mean.... COME ON! When you type in something you get a gazillion choices to pick from. Who the hell has time to go through all those links? I want an answer and I want it now. I don't want to click on 2, 3, 6, 10 links to find the answer. All I need is a phone number to my local liquor store DAMNIT! AAAAHHHHHHHHHHH! I HATE THE GOOGLE!
*inhale... deep breath...and let it out slowly*
Ok, ok I have to calmed down... as you can tell Google brings out a whole other side to me. The side that likes to use A LOT of 4 letter words. I am sure THE. GOOGLE. can tell me all about that mental disorder that I MUST have because I get so angry when I talk about THE. GOOGLE.
But let's be real for a minute... I am going to admit something that is very hard for me, but you have to promise to not let Ronii know. It would go to that Rock Star head of hers. I mean she is the one who is always telling me to "google it” (I totally just made that crinkly nose, high pitched voice “impression” of her), even when I know she knows the freakin answer... buuuuutttttt...
The Google is a powerful, useful tool. (I wish I was the genius who came up with that brilliant idea and then brilliantly branded the hell out of it.) You can find ANYTHING on Google. It might take some navigating (this is what drives me to 50 Levels of Crazy) to get to the right source of information, but the information is there. The key to Google is the words you put in the search. You really have to be specific on your search criteria to get faster and more accurate results that are on the coveted page 1. Otherwise you will get lost in Google universe and will be sitting in front of your laptop screaming at the search results on your computer screen, making your family (and neighbors) think you've lost your ever lovin mind and need to be wearing that fashionable white jacket that keeps your arms crossed against your chest and ties in the back. (I can neither confirm or deny that I may or may not have done this.)
You can find anything, and anyone for that matter. Businesses (especially small businesses) need the Google to help market itself. You know... that little thing called SEO. Yeah if you have enough meta tags and keywords and blah blah blah, you will pop up closer to the top of the Google List. Doesn't that just make you want to hate the Google too? Doesn't that make Google seem like it is all high and mighty and chooses what the searcher wants to see? What gives THE GOOGLE the right to randomly (well not technically randomly) pick what IT thinks I want to see? It's THE. GOOGLE. It should know I need the address (because now I am at level 30 on my 50 Levels of Crazy meter) to MY local liquor store. NOT a liquor store in Idaho, but the one in Martinsburg damnit. I mean it is THE ALL KNOWING GOOGLE!
But I digress again. Obviously, we need to The Google. And that local liquor store that I so desperately need the address too also needs The Google. This is why SEO may be an important factor for your business. While, I’d love to tell you that its easy, an SEO strategy is not. Google changes their algorithm constantly to get you, the searcher, better results but makes it harder for a business to get in front of those people. There are lots of articles and blogs out there that can give you tips and pointers on ways to get better rankings but truthfully and honestly when our clients ask us about SEO we recommend contacting a professional to talk to you about putting together a good strategy. One rule of thumb that we go by is: good content. Writing good articles and blog posts with valuable information is your best tool for SEO. People will find you if you have good information.
Now you are in the know as to why I hate the Google. I need something stronger than wine or Champagne now… maybe Fireball. Good thing I can Google the closest liquor store to go buy it...
So there are those of you that embrace the Google and love the Google. And there are those of us that despise it and just want a simple answer to a simple question and not having to take 15, 20, 40 minutes to find it. You obviously know where I am on that matrix! But where are you on the… love/hate the Google meter? Leave your comments below and tell me I’m not alone in this Google conspiracy.